Meet Shay
A more confident you.
I’m a proud Latina woman, wife, mom, Mimi and a woman who believes in living a full, joy-filled, purpose-driven life.
Through movement, connection and real conversations, I created Becoming HER to remind women that no matter where they are in life, they can choose joy, confidence and a life that feels good.
More than the brand
The Woman
I’m a woman, wife, mom, Mimi, daughter, sister and friend. I’ve spent so much of my life showing up for the people I love, building a career, raising my family and doing what I thought I was supposed to do.
Now, I’m learning that choosing myself doesn’t mean loving anyone else less. I’m giving myself permission to enjoy my life, embrace my femininity, have fun, take up space and become more of the woman I already am.
The Journey
My journey hasn’t been perfectly planned. I’ve changed careers, changed directions, questioned myself, started over and had moments when I had absolutely no idea what was next.
Every chapter has taught me something. I’m learning to trust the process, give myself grace and stop believing I need to have everything figured out before I can enjoy where I am. Becoming HER is my journey back to confidence, joy, purpose and myself.
The Real Me
I laugh. I overthink. I dance. I get nervous. I changed my mind. I have amazing days and days when I need to find my way back to myself. I’m still becoming, just like the women I hope to inspire.
I don’t want Becoming HER to be a place where women feel like they have to have it all together. I want it to be a place where we can show up exactly as we are, support one another, move our bodies, make memories and remember that life is meant to be lived.
“You don’t have to wait until you have it all figured out to start becoming HER.”
— Shay
The Becoming HER Community
Join our Instagram community for realistic, meaningful monthly challenges around confidence, movement, self-care, connection and enjoying life. Every month brings a new theme and a new challenge.
Join the CommunityYou don’t have to become HER alone.
